Leading event agency YEG!’s plans to base its GCC operations in Oman were revealed to His Highness Sayyid Yazan bin Haitham Al Said, Minister of Culture, Sports, and Youth, at the closing ceremony of Oman’s National Program for Investment and Exports Development (Nazdaher) at the Oman Convention and Exhibition Centre (OCEC).
The company was one of three projects from a pool of more than 200 selected by the Ministry of Culture, Sports and Youth and Nazdaher to grow the cultural sector in an agreement that will increase Oman’s profile and capabilities in the competitive world of sports, cultural and MICE events.
YEG! GCC began its engagement with Oman and the Ministry of Culture, Sport, and Youth early last year. As we understood YEG!'s business model, it became clear that their contribution could extend well beyond their initial aims. Now, due to Nazdaher and the Ministry’s process, they will directly support Oman Vision 2040's objectives—drawing investments, creating jobs for Omani youth, and boosting our GDP. This is why YEG! GCC emerged as a strategic partner for the Ministry, aiding in realising our strategic goals and acting as a catalyst for further development. Through YEG! GCC's global expertise in selecting, optimising, and managing events, we anticipate placing Oman as a prime location for event tourism and inward investment. The commitment to organise five runway events, as recommended to the Ministry by YEG!, will enhance Oman's profile and affirm its status as a business-friendly environment. Furthermore, YEG!'s initiatives, including setting up a state-of-the-art studio and the Academy of Senses in Oman, align with the strategic direction of Oman Vision 2040.
YEG! GCC will place its regional headquarters in Muscat for its business in the Middle East. The events agency will create an events hub that offers Gulf businesses and Middle Eastern governments an end-to-end event service, allowing young Omanis to enter the events and hospitality business workplace at the highest possible level.
YEG! cultural hub’s facilities will include.
Led by YEG! GCC CEO Mark Alexander who has experience in the NBA, F1 and global events business , the company’s focus is on optimising events to deliver Oman Vision 2040 goals and KPIs. This means taking events beyond educational, physical, and cultural well-being to make Oman a more prosperous society. Oman’s Cultural, Sporting, and MICE events will become a funnel for attracting foreign direct investment, increasing Omani soft power and attracting affluent tourists at home and abroad. YEG! has already been instrumental in helping Oman engage with prestigious events inside and outside Oman.
The event sector is a vast opportunity for Oman made possible by the government's visionary infrastructure investments.in OMRAN’s Hotels, OCEC and the forthcoming Sports City. These are the canvas upon which Oman's future will be painted. The Cultural, Sporting, and MICE events that Oman will host are a funnel for attracting foreign direct investment, increasing Omani soft power, and attracting affluent tourists at home and abroad. The Ministries of Culture, Sport and Youth team, Vision 2040 and at Nazadher have been great. Thanks to them, we are selecting Oman.“
YEG! GCC is a leading Event and meeting Incentive, Conference, and events (MICE) specialist. With a roster of blue-chip clients, unique technology, and deep experience, we have become a leading provider of next-generation events. The YEG! team boasts a track record of designing and producing major sports, MICE and cultural events.
YEG!‘s client base includes commercial world leaders such as Moncler, Pirelli, Nestle, GSK, Samsung and ambitious global governments.
The event sector includes sports, culture, and MICE (meetings, incentives, conferences, and exhibitions) events.
Globally, the event tourism sector is projected to grow by RO 300 billion to RO 0.92 trillion by 2034.
YEG!‘s activities are expected to contribute RO 170 million in economic value to Oman in its first five years of operation.
YEG! will provide over 100 full-time equivalent (FTE) jobs and 50+ in high-tech events, culture, and hospitality.
YEG! will establish a talent development program to provide young Omanis with global experience focusing on technology, events, and data competencies, including placements in YEG!’s international offices.
YEG! event tech incubator D*motion makes it one the world’s most technologically advanced event companies with travel, venue, ticketing, holographic, AI, and data
We are YEG! the GCC’s leading sports, MICE, and cultural events agency. We work with blue chip clients and government on travel, sports, conferences and celebrations.
Contact us here
