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Retail & fashion

YEG! transform retail experiences by creating immersive content with awesome event technology and beautiful events.

We work with brands to transform the role events play in their business

We deliver seamless, face-to-face, virtual and hybrid events for world-leading businesses. KFC, Nestle, GSK, Pirelli, Pictet and Beretta are among those who trust us to reimagine, deliver and measure their event programme.  

YEG! Provides

Factory NoLo - A catalyst to transform retail communications

YEG! Factory NoLo is a broadcast-quality media production facility that YEG! installs and operates in retail spaces.

YEG! Factory NoLo's broadcast-quality studios are designed to revolutionize the retail experience by creating captivating content that enhances customer engagement and drives sales. Our diverse formats, immersive storytelling, and cutting-edge technology will make your retail space stand out, attracting more visitors and leaving a lasting impression.

By leveraging the power of tailored content, YEG! Factory NoLo enables retailers to engage customers on a deeper level, before, during, and after their shopping experience. Our innovative approach maximizes the impact of your retail space, driving increased foot traffic, exceptional customer experiences, and forging strong connections between your brand and your target audience, no matter where they are in the world.

With content as the driving force behind retail success, YEG! Factory NoLo is committed to delivering increased revenue, heightened customer satisfaction, and unparalleled experiences. Immerse your customers in an unforgettable retail environment, captivating their senses and creating brand loyalty that lasts. Trust YEG! Factory NoLo to elevate your retail space to new heights, providing a truly exceptional experience for every visitor
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YEG! Provides

Retail Technology

At YEG!, we recognize the unique challenges and opportunities faced by large-scale retail operators. Our state-of-the-art media creation studios and in-house tech incubator Factory Studios develop and integrate a comprehensive retail tech suite, tailored specifically for large retail operators, to drive the future of retail.

We can seamlessly integrate omnichannel marketing offering a consistent and enhanced customer experience across brands and locations. Technologies such as two-way holographic, neuromarketing, communications and interactive displays, we can effectively bridge digital and physical retail spaces, creating an immersive shopping environment.

In today's competitive retail landscape, eye-catching holographic advertising and LED walls can make a significant impact on attracting and retaining customers. Our cutting-edge AV solutions enable malls and brands to showcase immersive, dynamic content that captivates shoppers and enhances brand visibility, ultimately driving increased foot traffic and sales.

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YEG! Provides

Scent Marketing

As the owner and operator of MÚSES - European Academy of Essences, YEG! offers a unique proposition in olfactory marketing experiences for retailers.

YEG! utilizes the power of scent to forge immediate, powerful emotional connections with customers, elevating the retail experience and enhancing brand memorability. With an expert team specializing in neuromarketing, analysis, strategy, and maître parfumeur, YEG! crafts multisensory projects that harness the power of scent.

Fully understand entity’s brand DNA with a signature scent that defines the overall emotions that you’d like associated with your brand experience.

Scented environments have been shown to reduce typos made by office workers; improve the perception of product quality; increase purchase intent, average unit sales, and duration of a retail visit or stay among consumers; and boost the willingness of consumers to pay more for a product.
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14,000 people loved YOU

YEG! conceptualised, designed the sets, created, ran the logistics, directed, choreographed, and produced the show and produced audio and visuals for the YOU hair, beauty and fashion show. 

We turn big visions into launchable products

All while getting our partners to market in record time.

Pirelli Calendar - Taking genius marketing that made history into the future

For YEG working with the world’s greatest photographers and models collaborating, to bring their exquisite artistry to their audience is is something special.

The world’s leading retail companies chose YEG!
to create the next generation of
intelligent retail events.

Leading the charge in human-centered retail

Wella has partnered with YEG!

To tackle the future of health and wellness
across their ecosystem.

Exploring the frontiers of retail communication

Yeg!’s in-house incubator Factory Studios created D*motion. D*motion interprets human micro emotions and broader responses to video and imagery to provide brands insight into what people really think of their products and advertising. D*motion is integrated into our holographic screens and can provide real-time insight into shoppers’ sentiments.

22 ideas for Majid Al Futtaim

For over two decades, Majid Al Futtaim has delivered great moments which changed the face of retail, leisure and entertainment across the Middle East, and worldwide. How can YEG! help take that vision forward?

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Mark Alexander

CEO International

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Pier Paolo Pecchini

President & Founder

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Giampiero Briozzo

COO & Managing Director