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Hotel & Conference Centres

Partnering with premier venues in the UAE to provide profound technological and capability advantage. 

YEG! offers premier hotel & conference venues in the Gulf region a profound competitive advantage

YEG! will install and operate a suite of products that make your hotel stand out from the crowd. YEG! help you deliver seamless, face-to-face, virtual and hybrid events for world-leading businesses. Emirates, Nestle, Beretta, GSK, Pirelli, Samsung and HP trust us to reimagine, deliver and measure their event programmes.  

YEG! Provides

Factory NoLo - A catalyst to transform conferences at your venue

Make you conference offering stand out from the crowd with YEG! Factory NoLo - A broadcast-quality media production facility that YEG! installs and operates in hotels and conference centres.

YEG! Factory NoLo offers an innovative solution for hotel and conference centre managers seeking to elevate their guest experiences and drive bookings. Our state-of-the-art studios create captivating content tailored to your audience, making your establishment stand out with immersive storytelling and cutting-edge technology. Attract more visitors and leave a lasting impression by engaging guests before, during, and after their stay or event.

Maximize the impact of your hotel and conference centre with our unique approach, designed to increase foot traffic and deliver exceptional guest experiences. Forge strong connections between your brand and your target audience, no matter where they are in the world. YEG! Factory NoLo is committed to driving increased revenue and heightened guest satisfaction for your establishment.

Trust YEG! Factory NoLo to provide a truly exceptional experience for every visitor, immersing them in an unforgettable environment that captivates their senses and creates lasting brand loyalty. Partner with us to elevate your hotel and conference centre to new heights, ensuring unparalleled experiences and long-term success.
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YEG! Provides

Our Technology

At YEG!, we understand the importance of delivering exceptional experiences for your hotel and conference centre clients. By partnering with us, you can offer unparalleled event services to corporations, enhancing your venue’s appeal and increasing bookings

With YEG! by your side, you will attract more events can provide clients with access to the latest event technologies, such as two-way holographic communications, D*motion behavioral analytics, holographic advertising, interactive displays, LED walls, AV solutions, and event guest aids for hybrid events. Our innovative event tech captivates audiences and encourages engagement, setting your venue apart from the competition.

By collaborating with YEG!, you can offer customizable branded event sites and apps that reflect your clients' brand and event objectives, elevating attendee experiences and fostering a sense of community. Our centralized attendee hub consolidates event information for easy access, while our collaborative event planning tools enable seamless cooperation between event organizers, your venue, and suppliers, ensuring a well-executed and memorable event.

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YEG! Provides

Scent Marketing with MÚSES - European Academy of Essences

As the owner and operator of MÚSES - European Academy of Essences, YEG! offers a unique proposition in olfactory marketing experiences for hoteliers and venues. Based in the former palace of the Savoia Kings MÚSES is a global centre of excellence in scent creation and experiences.

YEG! utilizes the power of scent to forge immediate, powerful emotional connections with guests, elevating the guest experience and enhancing your hotel brand memorability. With an expert team specializing in neuromarketing, analysis, strategy, and maître parfumeur, YEG! crafts multisensory projects that harness the power of scent.

Fully understand entity’s brand DNA with a signature scent that defines the overall emotions that you’d like associated with your brand experience.

The results of developing and diffusing a signature scent can be increased brand loyalty, product confidence, sales volume, price/value perception, and more. Your scent might even create an opportunity for productization, giving you an additional revenue source. For example, hotels are selling candles infused with their signature scent, and are now expanding their offering to include additional candle sizes and a room spray.
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YEG! Provides

Implement Scent Branding for Your Hotel.

As the owner and operator of MÚSES - European Academy of Essences, YEG! offers a unique proposition in olfactory marketing experiences for hotelier and venues.

Discover Your Brand

Together, we'll define your unique promise, brand personality, tone of voice, values, and emotions you want to evoke through the scent. By understanding your brand's core identity, we can create a scent that seamlessly complements your business.

Transform

Transform Your Brand Statement into a Signature Scent: Our skilled scent branding strategists and perfumers, who specialize in ambient aroma development, will collaborate with you to create a one-of-a-kind signature scent that encapsulates your brand's essence.

Test Your Scent

Before implementing the signature scent in your space, we'll help you pilot it in your offices or customer-facing areas. This allows you to gather valuable feedback and reactions from employees and customers, ensuring the scent aligns with your brand and resonates with your target audience.

Optimize Diffusion Points

Based on your brand statement and desired impact, we'll assist you in determining the ideal location for the scent diffuser and calibrating the on/off timer and velocity units. This ensures your signature scent is consistently and effectively diffused throughout your space, creating a lasting impression on your customers. Let YEG! guide you through the scent marketing journey, helping you elevate your brand and make a powerful emotional connection with your customers.
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Fiera Milano has partnered with YEG!

“The exhibition industry is constantly and rapidly evolving, making it crucial to stay ahead of these changes and be prepared…the collaboration with YEG! enhances the digital services provided to organisers and exhibitors” 

Luca Palermo, CEO Fiera Milano

 

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Mark Alexander

CEO International

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Pier Paolo Pecchini

President & Founder

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Giampiero Briozzo

COO & Managing Director